Selling point of Matcha: both beauty and strength

The treated Matcha tea is green in color, light in bitterness, and slightly grassy. The contents of protein, amino acid and chlorophyll are high, while the contents of tea polyphenols and caffeine are low. More importantly, the ultra-fine technology of Matcha can promote the absorption of nutrients.

In the international market, the integration of eastern and Western inspiration is still a hot spot. In recent years, the Oriental impression of Matcha has been gradually concerned by Western consumers, especially the functionality of Matcha. Matcha is rich in antioxidants and can release energy, so it is more and more used in functional products. With the further increase of the purchasing power of the younger generation, the structure of consumers' purchasing behavior is changing. Consumers in the new era hope that the food and drink they buy have healthy functional properties. Energy drinks have not performed well in the past few years because of their high sugar content, artificial ingredients and synthetic caffeine. Nowadays, consumers increasingly hope that energy drinks are more than just providing energy. Energy drinks have changed from "high performance" to "extreme sports" and "daily lifestyle" marketing. Matcha contains natural caffeine, which can bring energy. However, unlike coffee and energy drinks, the caffeine in Matcha does not make people feel nervous, plays a role of energy slow-release, and can make the drinker more persistent and energetic. The combination of L-theanine and natural caffeine in Matcha can provide consumers with long-lasting natural energy, or will become a natural substitute for energy drinks. L-theanine is also a natural emotional booster, which can relieve stress and bring good mood to consumers.